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soft-marketing Bringing tired markets to life.
soft-marketing facilitates the creation, organization and implementation of after-sales marketing campaigns with end-to-end transparency – from the objective-setting stage right through to the measurement of results. You select target groups for your marketing campaigns from other soft-solutions, set objectives and can record feedback and check up on progress at any time. Consequently, the results of this systematic, target group-oriented cultivation of the market can be quantified and qualified.
soft marketing is divided into the sections "Marketing" and "Catalog". Within "Marketing" you have the possibility to create, edit and delete campaigns. There you can also create statistics and access your actions. The "Catalog" is used for creating templates for your campaigns. You can create predefined questions, answers and selections.
To create an action, at least one question within the campaign must be defined. The Action status will give you feedback on how many customers of the target group answered each (or several) question (s) and how many have not yet responded. You can create as many questions within a campaign and save them in the catalog in order to use them later.
In statistics, you will receive feedback on the ratio of the possible answers compared to one another. In addition, the records which have given a definite answer can be displayed. E.g. if you have created an absolute automatic statistic, your evaluation is broken down to the questions and corresponding answers and displayed with the respective results.